Privacy notice.

This site collects very little, and this page lists all of it in plain language: what is collected, why, who handles it, and what you can do about it.

Who we are

LatentAxis LLC, Phoenix, Arizona. Questions about this notice or about your data go to korey.dillon@latentaxis.io.

Newsletter signup

When you subscribe to The Second Number we collect your email address and the channel you arrived from. Signup uses double opt-in: nothing is subscribed until you click the confirmation link we email you. The list is held in Resend.

Calculator

When you ask for the one-page business case we collect your email address and the inputs you entered. We use them to compute and send your PDF, and we add you to the newsletter. Using the calculator without requesting the PDF sends nothing to us: it runs in your browser.

Call request

The form on the booking page collects your name, work email, company, revenue band and an optional message. We use them to reply to you, and we add you to the newsletter.

Page views and booking clicks

A few pages count views and clicks on the booking link. Each count records the page, the channel you arrived from and the host of the referring site. No cookies, no identifiers and no third-party analytics are involved. The counts are kept in Vercel function logs.

Vercel, which hosts this site, also counts page views with Vercel Web Analytics. It is served from this domain, sets no cookies, and records the page, the referring site, the country and the device type. It does not identify you.

Browser storage

Your light or dark theme choice is stored in localStorage. The channel you arrived from is stored in sessionStorage for the length of your visit. Both are cleared with "Forget me" in the footer. If you dismiss the announcement bar, a flag is stored in your browser's localStorage so it stays dismissed on this device.

Google Fonts

The typefaces on this site are served by Google Fonts. Your browser requests the font files from Google, which sees your IP address as part of that request.

Processors

Resend handles email and the newsletter contact list. Vercel hosts the site and holds its logs. Google serves the fonts and, when you click through to book a call, runs the calendar page you land on.

What we do not do

No advertising pixels. No third-party analytics. No selling or sharing of your data.

Retention

Newsletter contacts are kept until you unsubscribe. Call requests and calculator submissions are kept in email. Logs are kept for as long as Vercel retains them.

Your choices

Every email carries an unsubscribe link. "Forget me" in the footer clears what this site stores in your browser. To access or delete your data, email korey.dillon@latentaxis.io.

Changes

When this notice changes we update the date at the top of the page.